Product

Excellent DMS — Distribution Management & Sales Force Automation

Transform your distribution network with intelligent sales automation. Digitize your entire ecosystem — distributor operations, field sales, retailer ordering, route planning, collections and real-time analytics — on one powerful, cloud-based platform.

Excellent DMS

One connected network

A trusted distribution management platform

Whether you manage hundreds of retailers or thousands of field representatives, Excellent DMS connects every stakeholder in your distribution network — all in one centralized system.

  • Manufacturers
  • Super Stockists
  • Distributors
  • Sales Representatives
  • Retailers
  • Management Teams

Core platform

Everything you need to run modern distribution

Distributor Management

A centralized dashboard with complete control over distributor inventory, billing, orders, collections and business performance.

Sales Force Automation (SFA)

A field-sales mobile app to take orders, visit retailers, capture collections, record attendance and track every customer interaction in real time.

Retailer Ordering App

Self-service ordering anytime — product catalogue, live pricing, scheme visibility, order history, invoice tracking and payment status.

Salesman Order Management

Turn retailer visits into instant orders: create orders, check stock, record payments, capture feedback and generate invoices on the spot.

Van Sales

Run mobile distribution with vehicle inventory, route-based selling, instant billing, cash collections and real-time stock reconciliation.

Live Location Tracking

See your field team's live GPS location, route completion, retailer visits, working hours and daily movement history.

Attendance & Workforce

GPS-enabled check-in/out with leave management, daily activity reports, geo-tagged login and visit verification.

GPS Navigation

Intelligent route guidance that helps reps reach more retailers with less travel time and higher daily coverage.

Advanced capabilities

Go further with intelligent sales tools

Digital Product Catalogue

Present products digitally with images, specifications, pricing and promotional offers — no printed catalogues.

Beat & Route Planning

Plan optimized sales routes, beat plans, visit schedules and territory assignments to raise coverage and cut travel cost.

Sales Target & Performance

Live dashboards for daily sales, monthly targets, achievement %, productivity and incentives.

Scheme & Price Management

Configure discount schemes, promotions, product- and customer-specific pricing and quantity incentives — enforced for every salesperson.

Secondary Sales

Visibility beyond primary sales: retail sales, distributor performance, product movement, market demand and trends.

TA/DA Automation

Digitize travel & expense: submit expenses, upload bills, track reimbursements and speed up approvals.

Why choose it

Why businesses choose Excellent DMS

Complete distribution visibility

Monitor every stage of your sales process — from warehouse to retailer — in real time.

Increase sales productivity

Teams complete more visits and capture more orders while spending less time on manual reporting.

Faster order processing

Digitized order management eliminates delays and reduces processing errors.

Better decision-making

Interactive dashboards give instant access to sales trends, inventory movement, distributor performance and market insights.

Scalable for every business

From one distributor to hundreds across multiple regions, Excellent DMS grows with your business.

Industries we serve

Built for every distribution business

FMCG

Complete control over distribution, schemes and retailer engagement for fast-moving goods.

Food & Beverage

Optimize distributor operations, inventory movement and secondary sales.

Household & Cleaning

Improve retailer servicing while cutting manual sales processes.

Agricultural Products & Seeds

Manage seasonal demand, dealer networks and rural distribution efficiently.

Kitchen & Home Appliances

Track products, warranties, dealers and retailer performance.

Footwear & Fashion

Monitor inventory movement, distributor performance and promotional campaigns.

Toys & Consumer Goods

Digitize retailer ordering and improve product availability across markets.

Fragrance & Personal Care

Grow market penetration with smarter sales planning and distributor collaboration.

Who benefits

Value at every level of the network

Manufacturers

Complete visibility into distributor operations, secondary sales, inventory and market performance.

Distributors

Automate order processing, inventory management, collections and retailer servicing.

Traders

Improve operational efficiency while managing large sales teams and distribution networks.

Sales Teams

Sell faster with mobile ordering, live customer information and intelligent route planning.

Retailers

Order anytime, access promotions, view invoices and track deliveries from one app.

Dashboards & analytics

Turn business data into actionable insights

Monitor every part of your distribution network on live dashboards — everything updates in real time.

  • Sales performance
  • Distributor performance
  • Salesman productivity
  • Retailer coverage
  • Inventory levels
  • Outstanding collections
  • Route efficiency
  • Market trends

At a glance

Why Excellent DMS?

  • Complete distribution management platform
  • Mobile-first sales force automation
  • Real-time GPS tracking
  • Retailer ordering portal
  • Secondary sales visibility
  • Intelligent route planning
  • Scheme & pricing management
  • Expense automation
  • Cloud-based & secure
  • Scalable for growing businesses

FAQ

Excellent DMS FAQs

Excellent DMS is a cloud-based distribution management platform that digitizes your entire distribution ecosystem — distributor operations, field sales, retailer ordering, route planning, collections and real-time analytics — on one system. It connects every stakeholder in the network: manufacturers, super stockists, distributors, sales representatives, retailers and management teams.

Ready to transform your distribution network?

Automate distributor operations, empower your field teams and gain complete visibility across every level of the supply chain.